Ethical Marketing on: Dr. Bronner’s Consumer demand for ethically produced cleansing products has intensified in recent years, and although there are literally hundreds of brands of soap available on the market, few are as unique or memorable as Dr. Bronner the top-selling organic liquid soap brand in America. If you’ve ever bought or seen a bottle of Dr. Bronner’s soap, you’ll already know that the company is a little different to other soap companies. For starters, the product’s unique packaging features the company’s fascinating ‘’Cosmic Principles,’’ a 30,000-word philosophical screed that company founder and self-styled doctor Emanuel Bronner spoke of while touring the United States’ lecture circuit in the late 1940s. Bronner offered his now-famous peppermint liquid soap as a freebie for people who attended his lectures, but it didn’t take long for him to realize most people would only turn up at his speeches to grab their free sample of soap. It wasn’t just Emanuel Bro...